# Optimize custom website SEO with better URLs

When you add an Ecwid store to a custom website, it creates dynamic pages for the catalog, allowing customers to browse products without needing to reload the page. The URL updates automatically as they navigate. Ecwid generates different URL formats based on your website’s setup and the features you have enabled. Some of these URLs are shorter, making them more user-friendly and better for SEO.

By enabling specific features, you can optimize your product and category page URLs for improved readability and search engine (or SEO) performance.

See the comparison table below:

<table><thead><tr><th width="202">Features enabled</th><th width="236">Description</th><th>Catalog URL example</th></tr></thead><tbody><tr><td>None</td><td>Default URL generation on custom websites includes hashbang, URI-encoded product/category name, and its ID.</td><td><code>https://example.com/store/#!/product-name/p/123456</code></td></tr><tr><td><strong>Clean Store URLs</strong></td><td>Removes the hashbang (<code>/#!/</code>) and product/category ID (<code>/p/123456</code>) from page URLs.</td><td><code>https://example.com/store/product-name</code></td></tr><tr><td><strong>Clean Store URLs</strong> + <strong>Custom Page Slugs</strong></td><td>Allows setting up custom slugs for product/category pages.</td><td><code>https://example.com/store/custom-name</code></td></tr></tbody></table>

Learn more about both features in the following articles:

* [**Enable Clean Store URL on a custom website**](/api-reference/rest-api/storefront-widget-details/optimize-custom-website-seo-with-better-urls/enable-clean-store-urls-on-a-custom-website.md)
* [**Set Custom Page Slugs on a custom website**](/api-reference/rest-api/storefront-widget-details/optimize-custom-website-seo-with-better-urls/set-custom-page-slugs-on-a-custom-website.md)


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```
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```

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