Get store reports

Get store stats used for creating reports in Ecwid admin.

GET https://app.ecwid.com/api/v3/{storeId}/reports/{reportType}

Access scopes

Your app must have the following access scopes to make this request: read_store_stats

Path params

All path params are required.

Param	Type	Description
storeId	number	Ecwid store ID.
reportType	string reportType	Report type that defines what data will be received in response. Find the full list of available reports below.

reportType

A list of available reports. Chart types include:

• Chart — Default line chart.

• Piechart — Sliced round chart.

• Table — Table with the data.

• Barchart — Vertical bar chart.

Visitors:

reportType	Сhart type
allTraffic	chart
newVsReturningVisitors	piechart
visitorsByCities	piechart
visitorsByCountry	barchart OR piechart
visitorsByDevice	piechart
visitorsByLanguage	piechart

Conversions:

reportType	Сhart type
salesFunnel	barchart
topOfCategoriesByViews	table
topOfProductsByViews	table
topOfProductsByAddingToCart	table

Orders:

reportType	Сhart type
allOrders	chart
newOrdersVsRepeatOrders	piechart
topOfProductsByOrders	table
topOfCustomersByOrders	table
topOfPaymentMethodsByOrders	table
topOfShippingMethodsByOrders	table
topOfProductsByAvailability	table

Finances:

reportType	Сhart type
allRevenue	chart
allExpenses	table
allProfit	chart
topOfProductsByProfit	table
tips	table

Marketing:

reportType	Сhart type
topOfMarketingSources	piechart
abandonedCarts	table
automatedEmails	table
acceptMarketing	piechart
mailchimpCampaigns	table
topOfCouponsByOrders	table
topOfDiscountsByOrders	table
giftCards	piechart

Query params

All query params are optional.

Name	Type	Description
startedFrom	number	Lower bound of a time interval for report generation. If not specified, report will be generated from the store creation date. Supported value: UNIX timestamp, for example: 1591646400
endedAt	number	Upper bound of a time interval for report generation. If not specified, report will be generated up to the request date and time. Supported value: UNIX timestamp, for example: 1591679000
timeScaleValue	string	Time scale of the chart in response. Must be one of: hour, day, week, month, year.
comparePeriod	string	Period for comparing and calculating the period-over-period metrics in a received report. If not specified, no such metric will be added to the report. Must be one of: noComparePeriod similarPeriodInPreviousWeek similarPeriodInPreviousMonth similarPeriodInPreviousYear previousPeriod

Headers

The Authorization header is required.

Header	Format	Description
Authorization	Bearer secret_ab***cd	Access token of the application.

Response JSON

A JSON object with the following fields:

Name	Type	Description
reportType	string	Type of the received report.
startedFrom	number	Lower bound of time interval used for report generation. Only present if it was passed as a request query param.
endedAt	number	Upper bound of time interval used for report generation. Only present if it was passed as a request query param.
timeScaleValue	string	Time scale of the chart in response. Only present if it was passed as a request query param.
aggregatedData	array of objects aggregatedData	Metric values aggregated for the set period.
dataset	array of objects dataSet	Part of the report defined by the time/device/region/etc. that depends on the report type (except table chart type).

aggregatedData

Name	Type	Description
dataId	string	ID of the passed metric.
dataValue	number	Metric value.

dataSet

Name	Type	Description
orderBy	number	Sorting number for the datasets in the report.
datapointId	string	Name of the graph, pie segment, or position at the top that describes the data inside. Example 1: "Mobile" and "Desktop" are two IDs for the visitorsByDeviceReport report. Example 2: "June 1, 2024" and "June 2, 2024" are IDs for the allTraffic report.
startTimeStamp	number	Starting datetime of the specific dataset. Available only for the chart chart type.
endTimeStamp	number	Final datetime of the specific dataset. Available only for the chart chart type.
percentage	number	Percentage of the "slice" in the report. Available only for the piechart report type.
data	array of objects	Aggregated data for the specific dataset in the report. Matches its structure with the aggregatedData field.