# Discount coupons
**Discount coupons** allow you to set up non-automated discounts – they must be manually activated by customers at the checkout. Coupons are useful when you need personalized discounts unavailable to the general store audience.
### Add a new discount coupon to the store
The first step here is to create a discount coupon for your store. However, a discount coupon won't work by itself.
When you have the coupon, you'll need to place its code somewhere on the storefront or reach out to customers in newsletters/emails.
{% hint style="info" %}
If you don't yet have an app for Ecwid API access, start with the following [instructions](https://docs.ecwid.com/discounts-and-tips/add-discounts-to-the-store/spaces/uOzT5egoVTAjMJwRuMQT/pages/IhHAmacGKQdbD0Fe0IUw#step-2.-get-your-first-application).
{% endhint %}
Make sure your app has the `create_discount_coupons` access scope required to create new coupons.
Example request for creating a new discount coupon:
```http
POST /api/v3/STOREID/discount_coupons HTTP/1.1
Host: app.ecwid.com
Content-Type: application/json
Authorization: Bearer secret_token
{
"name": "First order 10% OFF",
"code": "FIRST",
"status": "ACTIVE",
"discountType": "PERCENT",
"discount": 10,
"usesLimit": "ONCEPERCUSTOMER",
"applicationLimit": "NEW_CUSTOMER_ONLY"
}
```
Change `STOREID` with your store ID and `secret_token` with the secret access token of your app to add a new active discount coupon to your store.
The example request allows new customers to receive a 10% discount on their first order.
### Customize discount coupons
You can limit discount coupons in products/categories they apply to, set up use limits and more:
---
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