# Discount coupons **Discount coupons** allow you to set up non-automated discounts – they must be manually activated by customers at the checkout. Coupons are useful when you need personalized discounts unavailable to the general store audience. ### Add a new discount coupon to the store The first step here is to create a discount coupon for your store. However, a discount coupon won't work by itself. When you have the coupon, you'll need to place its code somewhere on the storefront or reach out to customers in newsletters/emails. {% hint style="info" %} If you don't yet have an app for Ecwid API access, start with the following [instructions](https://app.gitbook.com/s/uOzT5egoVTAjMJwRuMQT/get-started/set-up-your-dev-environment-in-ecwid#step-2.-get-your-first-application). {% endhint %} Make sure your app has the `create_discount_coupons` access scope required to create new coupons. Example request for creating a new discount coupon: ```http POST /api/v3/STOREID/discount_coupons HTTP/1.1 Host: app.ecwid.com Content-Type: application/json Authorization: Bearer secret_token { "name": "First order 10% OFF", "code": "FIRST", "status": "ACTIVE", "discountType": "PERCENT", "discount": 10, "usesLimit": "ONCEPERCUSTOMER", "applicationLimit": "NEW_CUSTOMER_ONLY" } ``` Change `STOREID` with your store ID and `secret_token` with the secret access token of your app to add a new active discount coupon to your store. The example request allows new customers to receive a 10% discount on their first order. ### Customize discount coupons You can limit discount coupons in products/categories they apply to, set up use limits and more:


Timed discount coupons	set-up-start-and-end-dates-for-discounts
Coupons for specific products	limit-discounts-by-products-and-categories
Limited coupon uses	limit-the-number-of-discount-coupon-uses