# Introduction to designing themes

Ecwid’s goal is to provide merchants with sites that help their businesses stand out from dozens of others. That’s why the Instant Site team focuses on a wide range of modern, high-quality website templates. The better the theme, the more often merchants will choose it. 

To create themes like these, you need a basic understanding of design and knowledge of the most in-demand site design trends.

In the Design Site Themes section, you’ll find guides for developers with different levels of design experience:

* [Design successful site theme from scratch](/site-themes/design-site-themes/design-successful-site-theme-from-scratch.md)\
  A detailed step-by-step guide with algorithms for creating site templates. Includes Ecwid requirements for site creation.

{% hint style="success" %}
 Useful for building a site theme the first time or when knowledge of site design is limited.
{% endhint %}

* [Aesthetic Spectrum](/site-themes/dev-launch-site-themes/resources/aesthetic-spectrum.md)\
  An overview of key visual styles to use when creating a site theme. It outlines the visual directions to follow and the types of websites expected from public Ecwid themes. Feel free to grab one of the described approaches to theme design as a base for your work.\
  \
  **For whom:** Useful for those who understand design principles and need visual guidance to capture the intended look and feel of the sites.
* [Themes Design Requirements](/site-themes/design-site-themes/themes-design-requirements.md)\
  A complete guide from the Ecwid Design team covering all aspects of building professional websites.\
  \
  **For whom:** Useful for developers who want to strengthen their design knowledge and excel at Ecwid Theme market with their themes.


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